US manufacturers like GM and Ford simply don't focus on the Japanese market, according to Miyao.
"They don't really do any marketing, and often don't even offer right-hand drive models. So the cars don't sell."
Size is also a problem, Miyao notes. The Ford F-150 pickup is around six metres long and 2 metres high. That kind of vehicular behemoth is particularly ill suited to Japan's narrow roads and tight parking spaces…
"Going back to the days when we first came across US cars like Cadillacs, they're seen as having terrible fuel efficiency and breaking down easily; that impression hasn't changed much," says Matsuyama…
https://www.theguardian.com/world/2025/jul/26/japan-american-cars-trade-deal
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