This lawsuit seeks to attack a random collection of Apple's design choices, degrade the privacy and security benefits of iPhone that customers value, and eliminate the competitive differentiation and consumer choice that currently exist in the marketplace. The Department of Justice and the States (collectively, "DOJ") argue that five of Apple's design choices are examples of a purported "monopoly playbook" to eliminate competitive threats and inhibit switching. DOJ is wrong.
Apple has made careful and deliberate decisions in each of those five areas, all of which are focused on optimizing customer experience and not destroying competitors or making it more difficult for customers to buy another smartphone if they so choose. DOJ posits Apple should have made other choices, but that is not an antitrust violation and, in fact, would restrict Apple's ability to compete and give users the differentiated products they value...
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