US sees rise in rightwing stores

"We're now having these companies that only cater to the anti-woke demand of the market. It's very easy to advertise to that market because you're not actually [selling] the benefits of your products. You're just saying, 'I understand and respect your values,'" Warren said...

https://www.theguardian.com/us-news/2024/dec/28/anti-woke-shopping-public-square