'Unbroken Brain' Explains Why 'Tough' Treatment Doesn't Help Drug Addicts (Terry Gross, Fresh Air)

..."We have this idea that if we are just cruel enough and mean enough and tough enough to people with addiction, that they will suddenly wake up and stop, and that is not the case," she tells Fresh Air's Terry Gross...
Interview:
http://www.npr.org/sections/health-shots/2016/07/07/485087604/unbroken-brain-explains-why-tough-treatment-doesnt-help-drug-addicts