"Sora, made by OpenAI, makes it disturbingly easy to put people's faces and voices into AI videos. You record a short selfie video to create a "cameo" profile and choose who can access it — friends, everyone or just yourself. Anyone with access can type a few words describing what they want to see you doing and generate a clip in minutes.
You have to opt in to share your face, but you don't get to approve what people make with it. The app sends you a notification after someone creates a video of you. (Sora is also a social network like TikTok, except everything you see is AI generated.) You can remove a video featuring your likeness from inside the Sora app. But by then its creator has already seen it, possibly shared, and maybe even downloaded and posted it in a different social app.
Sora pushes the idea of consent — or having say over how you appear online — into uncomfortable territory..."
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