It's a question that gnaws at every news organization today, from legacy newspapers like the New York Times to online startups like BuzzFeed. What's the best way to reach and engage people when there's an avalanche of information coming their way?
To get at this question, our host Tom Ashbrook hosted a panel discussion with a few journalists turned technologists — Washington Post's director of strategic initiatives Jeremy Gilbert, Vox.com director of programming Allison Rockey, and Gannett SVP & chief transformation officer Maribel Perez Wadsworth — at the Public Radio Content Conference in Washington. They dove into their strategies for engaging digital audiences with information they crave.
Interview:
http://www.wbur.org/onpoint/2017/08/16/on-point-extra-digital-disruption-news-media
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