Sales Fall Again in Mexico’s Second Year of Taxing Soda

In the first year of a big soda tax in Mexico, sales of sugary drinks fell. In the second year, they fell again, according to new research.

The finding represents the best evidence to date of how sizable taxes on sugary drinks, increasingly favored by large American cities, may influence consumer behavior....
https://www.nytimes.com/2017/02/22/upshot/soda-sales-fall-further-in-mexicos-second-year-of-taxing-them.html?em_pos=small&emc=edit_up_20170224&nl=upshot&nl_art=4&nlid=78638145&ref=headline&te=1&_r=0