Dr. Steven Tomlins, Atheist Bus Campaign Researcher (Hemant Mehta, The Friendly Atheist)

Dr. Steven Tomlins is a researcher and graduate of the University of Ottawa who has just co-edited a new academic book called The Atheist Bus Campaign: Global Manifestations and Responses. It looks at the various atheist advertising campaigns — billboards, bus ads, and the like — all over the world. We spoke about how this idea went viral, which kinds of ads are more successful, and whether the media coverage matters more than the messages themselves.
Interview:
http://friendlyatheistpodcast.com/2016/11/19/dr-steven-tomlins-atheist-bus-campaign-researcher/