Ex-gay therapists have a silly new name for the same old shame they peddle

The country’s leading ex-gay professional organization has a new plan for rebranding the harmful, ineffective “treatment” they offer. Not only do they hope the treatment will sound more appealing under the new name, they also hope it will skirt the increasing number of state and local laws protecting minors from being subjected to it.

Attempts to de-gay people have gone by numerous names over the years: ex-gay therapy, conversion therapy, reparative therapy, reorientation therapy, sexual orientation change efforts (SOCE), “pray the gay away,” and even “the homo no mo’ half-way house.” But the Alliance for Therapeutic Choice and Scientific Integrity (ATSCI, the network of ex-gay therapists formerly known as NARTH) has a new name they want clinicians to use: “Sexual Attraction Fluidity Exploration in Therapy” (SAFE-T)....
https://thinkprogress.org/ex-gay-fluidity-branding-dfaf5fe7f92#.9oyx38rpp