Republicans deploy new playbook for abortion bans - The Washington Post

"There are Republicans who are looking at this and saying we can't just cater to the antiabortion and the primary voter because there's a lot of voters now who care about abortion," she said. "It may actually backfire on us." 

In the months since Roe was overturned, voters have repeatedly demonstrated support for abortion rights, striking down antiabortion amendments even in conservative states such as Kentucky and Kansas. The 2022 midterms, in which a number of Democrats won competitive races after making abortion rights a central issue, were widely viewed as a danger sign for Republicans...

https://www.washingtonpost.com/politics/2023/05/20/republicans-deploy-new-playbook-abortion-bans-citing-political-backlash/