Ron DeSantis’s Twitter announcement revealed a huge problem with his 2024 campaign - Vox

Right now, he perceives the moment calls for DeSantis, the anti-woke warrior. There's some evidence supporting him: The Yahoo/YouGov poll found that 71 percent of Republicans believe "wokeness" is a major problem for the country, a finding consistent with political science research that the culture war really is at the heart of America's political divide. 

But it's one thing to care deeply about cultural issues like race, immigration, and gender — and another thing altogether to communicate about it in the bizarrely specific way that DeSantis does. He has become so conversant in the online right's lingo, so in the weeds on the various different obsessions of the anti-woke world, that he risks leaving behind a large swath of the voting public. The very decision to announce on Twitter, a platform plagued by technical issues and used by relatively few Americans, underscores the problem.

https://www.vox.com/politics/23736786/ron-desantis-2024-presidential-run