Trump Revealed: The Man Behind The ‘In-Your-Face Provocateur’

"Whether it's good press or bad press, it's getting your name out there," Washington Post investigative reporter Michael Kranish tells Fresh Air's Dave Davies. "Getting your name on the gossip pages and the front pages and even the sports pages, [is] all in the effort of building the name."
Interview: 

http://www.npr.org/2016/08/23/491037719/trump-off-camera-the-man-behind-the-in-your-face-provocateur