Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses | WIRED

 ... What, then, is Facebook talking about in its full-page ads? Not surprisingly, the hit to its own business—and business model. The practices of ad-targeting and engagement-tracking are precisely what make Facebook so tremendously powerful in the digital ecosystem. We know that the vastly dominant share—over 98 percent—of Facebook's global revenues, which in 2019 were over $70 billion, comes from advertising. Even a 5 percent hit to that equates to a loss of billions of dollars a year, a cut that Facebook's financial community—including capitalists, shareholders, and the company's own executives and staff—does not want to see...

https://www.wired.com/story/sorry-facebook-ios-changes-not-bad-for-small-businesses/