Obviously, asking anti-Trump consumers to boycott many different companies at once is unrealistic. Rather, any such campaign should target one specific and recognizable company at a time, ideally one that is relatively dependent on left-leaning consumers for revenue. Organizers should target them in retaliation for a very specific act of complicity or compliance, and rally liberal consumers to end purchases at this shop unless and until they reverse course...
https://www.vox.com/politics/466518/trump-business-boycott-democracy-resistance
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