New administration, new crisis over what kids are being taught - The Washington Post

… Rufo argued that the right had "frozen" perceptions of the term and were "steadily driving up negative perceptions." 

"We will eventually turn it toxic, as we put all of the various cultural insanities under that brand category," he continued. "The goal is to have the public read something crazy in the newspaper and immediately think 'critical race theory.' We have decodified the term and will recodify it to annex the entire range of cultural constructions that are unpopular with Americans."…

https://www.washingtonpost.com/politics/2021/05/26/new-administration-new-crisis-over-what-kids-are-being-taught/