How does 'Keep America Great' work as a campaign slogan, when America has gone to hell?

“Keep America Great” is the obvious reelection campaign slogan for a president who campaigned on making America great in the first place. It’s his country now. Yet what happens to that campaign slogan when people sour on the current state of the nation? Here are the current right-track, wrong-track national numbers. ....
https://www.dailykos.com/story/2020/4/13/1936861/-How-does-Keep-America-Great-work-as-a-campaign-slogan-when-America-has-gone-to-hell