How Mark Burnett and 'The Apprentice' Sold Trump - The Atlantic

I’m a Cabernet-sipping coastal elitist, so of course I never watched The Apprentice at the time it aired. But after Donald Trump emerged as the Republican front-runner in the summer of 2015, I decided I’d better look at him through the eyes of his many fans.....
https://www.theatlantic.com/ideas/archive/2019/01/how-mark-burnett-and-apprentice-sold-trump/579565/