..."I think you spend 50 percent of your mental energy trying to defeat ad systems," Wu says. "It's amazing that we've got this great scientific invention, the Web and the Internet, and then it has come to the point where using it reminds me of swatting mosquitoes."...
Interview:
http://www.npr.org/sections/alltechconsidered/2016/10/17/498237314/how-free-web-content-traps-people-in-an-abyss-of-ads-and-clickbait
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